A Rolex makes an impression as surely as your shined shoes, the cut of your suit, the trim of your hair and the words you say or don’t say. Your Rolex will also last a lifetime if maintained, and, believe it are not, Rolex watches hold or even increase in value over time. “A good investment,” they call this.
Here, now, is Rolex’s Oyster Perpetual Submariner timepiece.
Why do we love it on sight? It’s green, first of all. We’re partial to green things.
With its subtly redesigned Oyster case, distinctive dial with large luminescent hour markers, graduated rotatable Cerachrom bezel and solid link Oyster bracelet, the latest generation Submariner and Submariner Date are firmly in line with the original model launched in 1953.
1953! Harry Truman was in the White House. Ladies wore gloves. Men wore hats. Tattoos were for sailors and there was no such thing as “rock ‘n roll.”
It’s also made by hand, from scratch, like Grandma’s waffles. In an ever-more mass-manufactured McSociety, this alone attracts us. But there are other things, too.